Steering Committee
Yael Steinhart, Dean
Yael is a Professor in the Marketing Department and the Dean of the Coller School of Management. Her research focuses on judgments and decision making, motivation and consumer behavior.
Ayala Arad, Head of Center
Ayala is an Associate Professor in the Business Economics and Strategy Department at the Coller School of Management. She experimentally studies bounded rationality in individual decision-making processes and uses the findings to introduce novel models of behavior.
Lior Zalmanson
Lior is an Associate Professor in the Department of Technology Management and Information Systems at the Coller School of Management. He heads AIMLAB and studies AI integration in traditional organizations, user engagement in digital environments, content platform business models, and algorithmic management.
Shai Danziger
Shai is a Professor in the Marketing Department at the Coller School of Management. He uses behavioral experimental methodology and field data to ask questions about consumer information processing and decision making.