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Steering Committee

Yael Steinhart, Dean

Yael is a Professor in the Marketing Department and the Dean of the Coller School of Management. Her research focuses on judgments and decision making, motivation and consumer behavior.

Ayala Arad, Head of Center

Ayala is an Associate Professor in the Business Economics and Strategy Department at the Coller School of Management. She experimentally studies bounded rationality in individual decision-making processes and uses the findings to introduce novel models of behavior.

Danit Ein-Gar

Danit is an Associate Professor in the Marketing Department at the Coller School of Management. Her primary research interest is how and why people give to others in need. She explores the new platforms of giving in the modern-digital world.

Gal Oestreicher-Singer

Gal is a Professor in the Management and Information Technology Department at the Coller School of Management. Her research focuses on the effects of social media, consumer engagement and peer influence on electronic commerce outcomes and on the business models of content websites.

Yaniv Shani

Yaniv is an Associate Professor in the Marketing Department at the Coller School of Management. His research focuses on how counterfactual emotions, anticipated or experienced, influence and bias behavioral choices.

Yair Antler

Yair is a Senior Lecturer in the Business Economics and Strategy Department at Coller School of Management. He is interested in Microeconomic Theory, Industrial Organization, and Behavioral Economics. Through his research, he tries to gain a better understanding of what market structures can allow firms to exploit failures and behavioral biases of consumers.

Shai Danziger

Shai is a Professor in the Marketing Department at the Coller School of Management. He uses behavioral experimental methodology and field data to ask questions about consumer information processing and decision making.

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