Affiliates
Ellen Garbarino, University of Sydney
Ellen is a Marketing Professor at The University of Sydney Business School. Her influential work on the psychological aspects of online and offline consumer decision-making and the drivers of pro-social behavior is at the core of our agenda.
Uri Gneezy, UC San Diego
Uri is the Epstein/Atkinson Endowed Chair in Behavioral Economics and Professor of Economics & Strategy at the Rady School of Management, University of California, San Diego. We are inspired by his work on pay-what-you-want pricing and incentives-based interventions to encourage good habits and discourage bad ones.
Coller's Researchers
Ayala Arad, Head of Center
Ayala is a Professor in the Business Economics and Strategy Department at the Coller School of Management. She experimentally studies bounded rationality in individual decision-making processes and uses the findings to introduce novel models of behavior. She is also Vice Dean for Research and Head of the Solomon Lew Center for Consumer Behavior.
Grants Received:
Decision-making procedures in general vs. concrete problems: Using AI for elicitation (with Rom Severin)
Predicting individuals' contributions to a public good from their pre-decision communication
Elinor Amit
Elinor is an Associate Professor at the Coller School of Management. She studies how domain-general systems like vision and language shape people's thoughts, judgments, and behavior in social contexts, with an additional focus on moral decision-making.
Grants Received:
How and Why Visual Communication Enhances Brand's Perceived Communal Orientation (with Shai Danziger)
How and why usage of visual (vs. verbal) representation foster low self-sense of power (with Shai Danziger)
Yair Antler
Yair is an Associate Professor at the Coller School of Management. His research focuses on industrial organization, decision-making, and matching markets, often combining elements of behavioral economics.
Grants Received:
Competitive Markets with Diversely Discerning Consumers (with Ran Spiegler)
Market Competition when Consumers have Partial Understanding of Market Regularities
Multilevel Marketing: Pyramid-Shaped Schemes or Exploitative Scams?
Itai Ater
Itai is a Professor in the Business Economics and Strategy group. His research covers industrial organization, antitrust, and law and economics, with a particular focus on the sources of the high cost of living in Israel.
Grants Received:
Attention and Prices: Evidence from Supermarkets (with Or Avishay-Rizi)
The Rise and Fall of Single-Use Plastic Tax: The Effects on Sales and Prices (with Michal Hodor, Nir Yossef (BIU))
Salient Prices and Fairness: Evidence from Regulatory Shaming (with Or Avishay-Rizi)
Shany Azaria
Shany is a Lecturer at the Coller School of Management, having previously been a PhD student there in Business Administration. Her research applies operations management thinking — including the Theory of Constraints — to reduce congestion in service systems, with published work analyzing case flow in the Jerusalem District Court.
Grants Received:
The Process Twin Loop: Digital Twins for Decision Making in Service Systems
Sagit Bar-Gill
Sagit is an Assistant Professor of Technology Management and Information Systems, and a Digital Fellow at MIT's Initiative on the Digital Economy and Stanford's Digital Economy Lab. Her research centers on the economics of online markets and the impact of digitization on firms and consumers.
Grants Received:
Dynamically Adapting ChatGPT's Emotional Level to Improve Customer Experience: An Experiment (with Inbal Yahav)
Anyone can be a Micro-Influencer: The Impact of Perceived Influence on Online Content Exploration and Satisfaction (with Gal Oestreicher-Singer)
Danny Ben-Shahar
Danny is a Professor at the Coller School of Management and Director of the Alrov Institute for Real Estate Research. His research focuses on rational and irrational decision-making in real estate markets and the socio-economic aspects of housing.
Grants Received:
Beyond Freemium: Premium Service Adoption Under Paymium (with Shai Danziger, Anna Dorfman, David Ash)
Abraham "Avi" Carmeli
Avi is a Professor at the Coller School of Management, Tel Aviv University. His research centers on strategic leadership — CEOs, top management teams, and boards — as well as strategic decision-making, organizational resilience, crisis management, and innovation.
Grants Received:
How Perceived Design Thinking Practices Drive Customer Willingness to Pay a Premium?
How do Customers Drive a Firm's Responsible Innovation Response for Grand Challenges?
Shai Danziger
Shai is a Professor at the Coller School of Management and Assistant Dean of International Affairs. He studies consumer behavior using experimental methods and field data, focusing on how consumers process information and make decisions.
Grants Received:
Enhancing Brand Name Memorability: The Role of Phonesthemic Brand Names (with Stacey Brennan, Jasmina Ilicic)
Snyre For Your Nasal Congestion: Using Phonesthemes to Imbue Non-Word Brand Names with Relevant Meaning
Danit Ein-Gar
Danit is a Professor in the Marketing department at the Coller School of Management. Her research covers prosocial behavior, donation choices, gender biases in donor decisions, and self-control. She heads the school's Miriam and Georg Faktor Entrepreneurial Center.
Grants Received:
When Doing Good Feels Bad: Post-Help Regret in Prosocial Decisions (with Iftach Argaman)
The Effect of Product and Service Duration on Consumer's Sensory Pleasantness Anticipation (with Natalia Kononov)
The Effectiveness of Charismatic Donations Appeals
Do you want him, her, or it to help you? Gender-biased attitudes toward customer support agents.
Too involved to decide: The effect of involvement on donors' choice aversion
Me, Myself and I: The Cognitive Cost of Video on Zoom Interactions (with Natalia Kononov, Orly Bareket)
Hilah (Levin) Geva
Hilah is a Senior Lecturer (the Israeli equivalent of assistant professor) in Management of Technology and Information Systems at the Coller School of Management. Her research focuses on online user behavior, digital platforms, and how generative AI shapes consumer perceptions, with a particular interest in AI creativity.
Grants Received:
AI-Generated Reviews in Recommender Systems: Impacts on Performance and Consumer Trust
Liat Hadar
Liat is an Associate Professor at the Coller School of Management. She studies consumer decision making — how perceived knowledge shapes judgments under risk and uncertainty, and how past experience influences future choices.
Grants Received:
How Online Product Recommendations Can Reduce Cart Abandonment (with Yael Steinhart, Gil Appel)
Price Quote Format and Inferred Marketing Orientation (with Shai Danziger)
Self-Expression and Online Cart Abandonment (with Yael Steinhart, Gil Appel, Yaniv Shani)
Michal Hodor
Michal is an Assistant Professor of Economics at the Coller School of Management. She studies labor and personnel economics — including firm and worker behavior in on-demand manufacturing — and health economics, including family spillovers in healthcare decisions.
Grants Received:
Closing the Gap or Raising Standards? The Impact of Remote Medicine on Healthcare Access and Service Quality (with Adi Shany)
Retention by Leniency (with Itai Ater, Ity Shurtz)
Health Shocks, Risk Preferences, and Annuity Choices
Dino Levy
Dino is an Associate Professor in the Marketing Department and heads the Neuroeconomics and Neuromarketing lab. He combines economic theory, behavioral methods, and neuroscience techniques (fMRI, EEG) to study the neural mechanisms behind value-based decisions.
Grants Received:
Continuous tracking of the dynamic changes in valuation and its neural mechanisms
Neural representation overlap: a neural mechanism for the attraction effect
Design Invariance in the Classic Consumer Choice Problem (with Vered Kurtz-David)
Evgeny Lyandres
Evgeny is a Professor at the Coller School of Management. His research focuses on the interaction between firms' financial and operating strategies, and more recently on applications of blockchain technology and Decentralized Finance (DeFi).
Grants Received:
Blockchain Solutions to Information Sharing Dilemma: Theory and Experiment (with Leo Bao, Lata Gangadharan, Ruize Sun)
Gal Oestreicher-Singer
Gal is the Mexico Professor of Information Systems at the Coller School of Management and Vice Rector of Tel Aviv University. Her research focuses on generative AI applications, consumer engagement, and peer influence in digital business models.
Grants Received:
The AI Pricing Paradox: The Effect of Algorithmic Pricing Disclosure on Consumers' Demand (with Doron Yeverechyahu)
Dotan Persitz
Dotan is a Lecturer in the Economics and Strategy groups. He's mainly interested in group decision making, including the economics of networks, coalitional bargaining and voting, and revealed preference theory.
Grants Received:
Behavioral and Structural Barriers to Information Aggregation in Networks
Dynamic Preference-Elicitation Methods: A "Horse Race" and Personalization
Design Invariance in the Classic Consumer Choice Problem (with Vered Kurtz-David)
Adi Shany
Adi is a Lecturer in the Economics and Strategy groups at the Coller School of Management. Her research covers the economics of education, health economics, labor economics, and applied microeconomics, with a current focus on how early-life interventions affect human capital and health outcomes.
Grants Received:
The impact of monetary incentives on public transit usage (with Itai Ater)
Ran Snitkovsky
Ran is an Assistant Professor (Senior Lecturer) at the Coller School of Management. His research covers the modeling of strategic, social, and behavioral interactions in congestion-prone service systems, such as queueing and tipping.
Grants Received:
Incentivizing Faster Service: Behavioral and Operational Impacts of Tipping in Consumer Markets (with Laurens G. Debo)
Yael Steinhart
Yael is the Dean of the Coller School of Management, Tel Aviv University. Her research focuses on consumer behavior — motivation, decision making and judgments, and creativity.
Grants Received:
The Effects of AI Personality on Consumers' Self-perceptions (with Itai Linzen, Ziv Carmon, Aner Sela)
When the Irrelevant Becomes Relevant: The Impact of Small Talk on Consumer Engagement in Livestream Shopping
Why do Consumers Retain Underutilized Products? (with Itai Linzen)
Consumers Prefer to Donate Possessions Close to their Heart to Distant Others (with Itai Linzen, Ziv Carmon)
The Temporal Slippery Slope: Decline in Sequential Ratings within Batches of Online Reviews (with Chen Pundak, Lev Muchnik, Jacob Goldenberg)
Moshe Unger
Moshe is a Lecturer at the Coller School of Management. His research focuses on personalization, data mining, machine learning, and recommender systems, particularly using deep learning to infer context.
Grants Received:
Privacy-Preserving Recommender Systems for Consumer Welfare: Decision-Making, Trust, and Ensemble Intelligence on Mobile Devices
Enhancing Consumer Decision-Making through Cross-Domain Data Integration and Privacy-Preserving Prediction Models
Yonatan Vanunu
Yonatan is an Assistant Professor of Marketing at the Coller School of Management, with a dual affiliation at the Sagol School of Neuroscience. His research focuses on how consumers evaluate products and make decisions under limited cognitive capacity, using eye-tracking and computational modeling.
Grants Received:
The Influence of Banking Statements Formats on Financial Evaluations and Choice (with Kristin Donnelly, Abigail Sussman)
Lior Zalmanson
Lior is an Associate Professor in the Technology Management and Information Systems Department, which he chairs, and heads AIMLAB. His research focuses on AI integration in organizations, user engagement in digital environments, and algorithmic management.
Grants Received:
VIP or Creepy Treatment? Who Should Deliver Personalized Retail Recommendations in Offline Stores? (with Danna Tevet, Edith Shalev)
Peter Zubcsek
Peter is an Associate Professor of Marketing at the Coller School of Management. His research agenda focuses on mobile technologies and social networks in consumer interactions, with applications to CRM, new product diffusion, and pricing.
Grants Received:
Product Returns, Service Pauses, and Lifetime Value in Subscription Retailing (with Ohad Volvovitch, Thomas Reutterer)