The 9th Solomon Lew Conference on Behavioral Economics
The Solomon Lew Center for Consumer Behavior at the Coller School of Management, Tel Aviv University hosted 9th Conference on Behavioral Economics on July 5th, 2026.
The center’s annual event brought together leading scholars from the fields of Management, Economics, Psychology, and related disciplines to discuss cutting-edge research and explore how it can be applied to promote desirable behavioral outcomes for individuals and organizations.
Speakers:
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Rachel Barkan, Department of Business Administration, Ben-Gurion University of the Negev
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Shoham Choshen-Hillel, The Hebrew University Business School
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Liat Levontin, Faculty of Data and Decision Sciences, Technion Israel Institute of Technology
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Dotan Persitz, Coller School of Management, Tel Aviv University
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Ori Plonsky, Faculty of Data and Decision Sciences, Technion Israel Institute of Technology
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Orly Sade, The Hebrew University Business School
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Gal Zauberman, Yale School of Management
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Ro’i Zultan, Department of Economics, Ben-Gurion University of the Negev
